PropTech Guide 2026
More PropTech Denmark Insights
Insights
Find an overview of PropTech Denmark’s member benefits and get the most value out of your membership. Did you know you can always bring a colleague to our networking event, access publications and contribute to a Q&A or be part of creating a Practitioner Network?
Michael Ambjørn, CEO at PropTech Denmark, makes a clear case: the next major leap in sustainable real estate will not only come from new materials, but from better use of technology, data and digital infrastructure in the buildings we already have. The core message is pragmatic: technology is no longer a side project for the property sector. It is becoming as fundamental to a building’s long-term value as concrete, steel and timber.
In this blogpost, written for PropTech Denmark by intern Christopher Lillelund Winther, the voice of future generations is heard on AI, use of technology and digitisation in real estate.
It reflects on how to attract talent, engage with technology to unlock business opportunities, and also the pitfalls of relying to heavily on AI instead of human capabilities.